Super Bowl 47: Inside Look At How CBS Will Cover Game

There’s no doubt that CBS is basking in the good fortune of the multiple compelling storylines leading up to Super Bowl XLVII which will be played in New Orleans on Sunday night. Let’s run through the essential information to get you primed for a game that should continue the recent trend of tightly contested professional football championships along with a terrific look inside the broadcast from SI.com’s Richard Deitsch terrific inside look at the game, but first–let’s get the basics out of the way.

Who: The Baltimore Ravens (13-6; AFC No. 4 Seed) vs. San Francisco 49ers (13-4-1; NFC No. 2 Seed)

Where: Mercedes-Benz Superdome (New Orleans, Louisiana)

When: Kickoff is set for 6:30 p.m. EST

TV: Game coverage begins at 6:00 p.m. EST

From Deitsch:

How much do Super Bowl ads cost this year?

CBS chief Les Moonves said the network has sold a number of 30-second ads for more than $4 million. That’s a record for a Super Bowl broadcast.

Who chose Beyonce for the halftime show?

The NFL procures the musical talent with input from CBS. “The minute the name Beyonce was mentioned, we enthusiastically said great if you could get her,” McManus said.

What is the Superdome like to broadcast a game?

“I can’t think of any negatives,” said Barrow. “There is so much space around the sidelines, which is great for us because we have a lot of equipment, a lot of cameras and carts going up and down the sidelines. The other thing is the noise and excitement in that stadium. It always feels like there is so much activity in the stands.”

How big a storyline will the Harbaughs be during the broadcast?

Arnold said there will be individual cameras targeted on each coach. As for the broadcasters, Simms said that he’ll stick initially to how each Harbaugh is managing the game. “I have some stories about both brothers that nobody knows through experiences I’ve had with them, and experiences they’ve had with people that I know real well,” Simms said. “Maybe we’ll get into a couple of those but so many of those stories will depend on the pace of the game and the plays being made.”

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