Remember those old debates in Philly bars? Could a running back ever be the face? Not just a workhorse, but the guy fans clamor for? Forget the "quarterback league" narrative for a second.
Something shifted in the wind this past year, smelling faintly like victory and fresh ink on jerseys. Think Springsteen’s "Glory Days" meeting the relentless energy of a Veterans Stadium crowd. The buzz wasn't just about wins; it was about who fans wanted to wear.
Philadelphia Eagles running back Saquon Barkley arrived in Philadelphia carrying expectations heavier than a full equipment bag. Sure, the Eagles have legends like Reggie White and Brian Dawkins. But the running back pedestal?
That’s been a trickier climb since the days of Wilbert Montgomery pounding the rock at the Vet. Fans wondered, could he truly become their icon? The merchandise numbers just dropped a seismic answer.
Barkley didn't just join the Eagles; he conquered the NFL's retail landscape. On Wednesday, the NFLPA dropped a bombshell list. Their Year-End Top 50 Player Sales List, tracking everything from jerseys to bobbleheads from March 1, 2024, to February 28, 2025, had a new king. Barkley blasted past Patrick Mahomes to claim the #1 spot.
"Saquon Barkley claimed the retail crown atop the NFLPA’s Year-End Top 50 Player Sales List, becoming the first running back since 2017 to finish No. 1."
This wasn't just a win. It was a running back renaissance. Suddenly, the position felt electric again, like a kickoff return breaking open. The significance? Monumental. Quarterbacks dominate these lists like starting pitchers dominate Cy Young votes. Mahomes, the undisputed face of the league, was dethroned.
Eagles quarterback Jalen Hurts landed a strong No. 3, proving Philly’s double-threat appeal. But Barkley soared above them all.
"It is the most comprehensive and up-to-date snapshot of player-driven consumer demand," the NFLPA stated, highlighting its impact on endorsements and earning power.
Barkley simply shared the list on Instagram with pure Philly pride: "Nothing like our fans! 🦅 🖤." Message received, loud and clear.
Top 5 NFL Player Sales (2024-2025 Season)
Rank | Player | Position | Team |
|---|---|---|---|
1 | Saquon Barkley | RB | Philadelphia Eagles |
2 | Patrick Mahomes | QB | Kansas City Chiefs |
3 | Jalen Hurts | QB | Philadelphia Eagles |
4 | Jayden Daniels | QB | Washington Commanders |
5 | C.J. Stroud | QB | Houston Texans |
This achievement cements Barkley’s status as the NFL’s most marketable force right now. Furthermore, it signals a massive shift in fan engagement for the Eagles. Having two players in the top three (No. 1 Barkley, No. 3 Hurts) is like having both cleanup and leadoff hitters topping the MLB All-Star votes.
It speaks volumes about the team's national appeal and the city's passionate embrace of its stars. Consequently, the Eagles' brand value just got a serious jolt. But this isn't just about t-shirt sales.
Barkley's Broader Impact Beyond Philly
Barkley’s dominance disrupts the NFL's typical marketing playbook. Running backs haven't led this charge since Ezekiel Elliott in 2017. Think about that—seven years of quarterback supremacy shattered.
Analysts view it as evidence that transcendent talent and charisma, regardless of position, can captivate the public's imagination. "The rankings offer a strong indicator of the NFL’s most marketable and influential athletes," the NFLPA emphasized. Barkley’s appeal is undeniable, crossing team lines.
His ambition matches the hype. Remember his press conference declaration?
"I don’t mean it in a cocky way—I just want to be the best running back to ever play the game. Or at least one of the best," Barkley told reporters. "I believe God blessed me with a unique talent, and He’s put me through a lot of adversity. That’s the mindset I bring."
This drive fuels both his on-field performance and his connection with fans who respect the grind. Landing the Madden 26 cover—the first Eagle since McNabb in 2006—only amplifies his cultural footprint. So, what does this mean for the Eagles on the field? Everything.
A player this beloved, this marketable, is also a massive locker room asset. His presence energizes the team and intimidates opponents. Coach Sirianni has already dismissed any notion of decline, calling Barkley "key to the Eagles’ future."
With Barkley as the focal point, paired with Hurts, the Eagles' offense looks as dynamic as a perfectly executed flea-flicker. The merchandise boom reflects belief in that potential.
Read more: Eagles must answer one worrisome question at QB position with Jalen Hurts
For Philadelphia, Barkley’s retail reign is more than a fun fact. It’s validation. It proves they landed not just a star, but the star. His jersey flying off shelves mirrors the hope soaring through the city.
As Barkley chases greatness on the field, fans are proudly wearing his name off it, proving that sometimes, the heartbeat of a team and a league wears #26. Or as the legendary broadcaster Al Michaels might ponder during a tight game, "Do you believe in marketability miracles?" In Philly, with Barkley, they do.