Jason Kelce and younger brother Travis cash in again

As days and weeks pass, it seemingly becomes increasingly difficult to remember when Jason Kelce and his younger brother Travis transitioned from superstar status to supernova. We have followed Jason's journey more closely, for obvious reasons, so here's what we think on that end. Handing him Jeff Stoutland as a position coach elevated him from a great player to a legend, but once he delivered the greatest speech in the history of victory parades, his place in the hearts of Philadelphia Eagles fans was secure forever.

Travis has just as much personality, if not more. Have you ever seen him play during a Chiefs game? There's also this thing about him dating a pop star. Team him with his older brother, and something witty is certain to happen. It seems to run in their blood. Heck, their mom has even become a celebrity.

Honestly, we don't know what took them so long to birth a podcast (New Heights), but we're forever thankful for the decision because we now get to hang out with them constantly. We haven't had to work hard to find Jason. It feels like we see him more now since he retired than we did when he was playing. Words has it he's at the NovaCare Complex constantly.

So, while we await his ESPN debut, we pass the time by waiting on his next update. Don't look now, but the Kelce brothers are cashing in again.

Jason and Travis Kelce join forces with General Mills to introduce a new brand of cereal.

Of course Jason and Travis Kelce are getting their own cereal. Why wouldn't Jason and Travis Kelce get their own cereal? As if they didn't have enough energy, this one is loaded with sugar.

Kelce Mix is a mixture of three of their favs: Cinnamon Toast Crunch, Lucky Charms, and Reese's Puffs. Thank the Cincinnati Enquirer's Grace Tucker for the update.

There are also plans for them to release limited edition collectible boxes of Honey Nut Cheerios, Cinnamon Toast Crunch, Lucky Charms and Reese's Puffs. Jason and Travis will be featured on the packaging. Tucker also reports their cereal will hit grocery stores in time for football season in September. The retail price will be $5.96.

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