Philadelphia Eagles QB Jalen Hurts enters partnership with Eastbay
He has a ways to go before he catches up with Baker Mayfield, whose commercials seemingly grace our screens every time a television show goes to break), but Philadelphia Eagles quarterback Jalen Hurts is cashing in on a market long visited and inhabited by professional athletes, the world of endorsements.
Philly’s QB1 (we’ll call him that even if Howie Roseman and Nick Sirianni won’t) recently inked a deal with direct-mail, online-retailer Eastbay. They’ve been one of the best at what they do since 1997 when a then-named F. W. Woolworth Company (now known as Foot Locker, Inc) began a journey that transformed them into worldwide leaders in a lane that they’ve driven on for quite some time.
How huge and marketable might the Philadelphia Eagles quarterback become?
He isn’t the burner that Lamar Jackson is when he takes off and runs, but who is right? He doesn’t deliver darts with pinpoint accuracy like Drew Brees. He doesn’t have the arm strength of Josh Allen. Jalen Hurts’ game has been picked apart since he was at Alabama, yet wherever he goes, teammates love him and respect him.
That’s why it’s hard to argue against any argument that ends with theories about why he’ll be successful. He’s a leader. He’s a grown-up in a game where guys who are several years his senior still have growing to do. He wants to be the best and will seemingly stop at nothing until he is.
Hurts also plays the most celebrated position, arguably, in all of sports, the quarterback position. Seriously, would Baker Mayfield have all of those endorsement deals if he was a kicker or a slot receiver? If he can win and win often, retailers and everyone will be beating down his door to sign him.
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As far as his deal with Eastbay goes, it’s a two-year partnership, making Jalen Eastbay’s first-ever ambassador for the brand’s newest Performance Line and the face of future Eastbay campaigns, one that launches in September. His personal mantras, “untamed” and “rare breed,” will be incorporated into his collection.
Be on the lookout as QB1 is winning off of the field. Now, let’s just hope that he can win on the NFL stage as well.