Eagles star Jalen Hurts files a trademark application for his clothing line

Jalen Hurts #1, Philadelphia Eagles (Photo by Mitchell Leff/Getty Images)
Jalen Hurts #1, Philadelphia Eagles (Photo by Mitchell Leff/Getty Images) /

In a world where Instagram influencers, social media-branded celebrities, and YouTube phenomenons have found a way to carve out nice livings for themselves, it’s become much easier to cash in on a great idea than it once was. Being one of 32 starting quarterbacks in the NFL doesn’t hurt the brand too much either, and we’re learning that Philadelphia Eagles quarterback Jalen Hurts, though normally reserved, has a few good ideas of his own.

QB1 isn’t just working on tighter spirals, a better understanding of the game, and better fundamentals (though it’s good to see all of that too). He’s been working on a clothing line.

Trademark attorney Josh Gerben informed everyone via Twitter on Friday morning that he had seen Hurts’ trademark application, one Jalen filed on Monday. Take a look:

We have to give Jalen Hurts credit. ‘Hurts So Good’ does have a nice ring to it.

According to what we’ve seen Hurts’ trademark application for ‘HURTS SO GOOD’ will be used as the brand for everything from shirts, jackets, and sweatshirts to socks and sweaters, underwear and skirts, and hats and belts. The clothing line is also expected to cater to men, women, and children.

Though not a phrase of Hurts’ own invention, ‘HURTS SO GOOD’ still has a nice ring to it. Having played at not one but two of the traditional powers in college football, the Alabama Crimson Tide and the Oklahoma Sooners, we already know it shouldn’t take long for the brand to catch on and receive backing in both parts of the country. Don’t forget about Philadelphia and his hometown of Houston, Texas either.

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QB1 will look to take the next step in 2022, but we’ve already seen that he has star power. Following a phenomenal opening weekend versus the Atlanta Falcons during the Eagles’ first game of the season last year, sales of his jersey skyrocketed. Don’t be surprised if the Birds get off to a hot start and you see a spike in ‘HURTS SO GOOD’ apparel if QB1 leads Philly back to the playoffs and, dare we say, he knocks off the Dallas Cowboys on Christmas Eve along the way.