Philadelphia Eagles look to trademark phrase “Philly Special”
The Philadelphia Eagles are hoping that to own exclusive rights to the term “Philly Special”.
A little over two weeks after the Super Bowl, the phrase “Philly Special” keeps rolling off of the tongues of Philadelphia Eagles fans everywhere. Now, the Eagles organization looks to trademark said phrase. One would think that their efforts to do so would be granted, and the Eagles organization can cash in on apparel. The truth, however, is it’s not going to be that easy.
Smaller companies have popped up around the map. The phrase continues to pick up steam. Now, the forward-thinking Eagles will look to counteract that if they’re able to trademark the phrase that they’re responsible for making so popular.
Why is this important?
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For those of you who are wondering if this is necessary, think of it this way. Seven other groups have already filed for the right to be the exclusive owners of the phrase.
A Pennsylvania-based brewing company, Yuengling, as well as other groups in Maryland, Pennsylvania, New Jersey and Florida all filed for ownership. Everyone’s aware that releasing anything with that phrase on it would be financially feasible. Everyone wants to be the company that’s allowed that right.
What gets lost in this is there’s a chance that may not be the Eagles. They filed to trademark the phrase on Thursday. It’s now the responsibility of the U.S. Patent & Trademark Office to determine whether or not “Philly Special” is a term that truly “belongs to the Eagles or deserves to be in the public domain.”
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It will take somewhere around four months to sort out the filings. It will, then, take about eight months to see whether or not rights will be awarded to the Eagles organization. We’ll all have to wait and see what happens.